Realtor Marketing PlanDo you have one?Can you be found on the internet?
Curtis LaPiere here....do you have a realtor marketing plan? I’m about to talk to you about a subject I really know about. I’ve been a Realtor in New Jersey for 12 years....24/7. In my day we didn’t have the internet to promote our business. We had to do it the old fashion hard way…9am to 9pm….eye-ball to eye-ball…..our realtor marketing plan was lots of newspaper advertising that cost a fortune..... In order to show a house......we actually had to get in the car and “show” the house! The internet didn’t come along until I retired from the Real Estate business. Being from the real estate world, I wanted to find out what impact the internet had on the business and what realtor marketing plan realtors were using. The following is what I found out after much research on the subject..... If you sell real estate you're in danger if...... you depend on your parent company you think your brochure site is enough you haven't even had the time to build your own site. Do yourself a favor and search for "real estate" at Google. You'll see that Google finds hundreds of millions of pages... Real estate is hot online.... and someone is going to own your region... soon! Who? A Site Build It! owner. More on that later. First, do another search at Google... Search for your particular town followed by the word "home" or "homes" or "real estate." These are the kinds of searches that typical surfers are entering. For example, the search on the for "hudson quebec home" turns up four sites amongst the top 10 worth mentioning. One is a Site Build It! ("SBI!") site (done by a seller, not even an agent!) and three are articles about SBI!. Do the search now for your town. Are you being found? If not, you are lost... lost in cyberspace. Being "lost in cyberspace" is a realtor without a realtor marketing plan. The World Is Moving Fast……If you don’t do your job right, it’s going to past right by you! Your job as a real estate agent is to add value. Make it easy for seller and buyer to meet and get the deal done, am I right? It’s always been that way and it’s always will be that way..... Realtors are stampeding online without a realtor marketing plan. Most are doing it wrong, so far. YOU must become the "go-to" person for your area... the resource that sellers and buyers find when they search for your town or village or region. Someone is going to own your "territory" online. Make sure that person is you. You say you have no time? Unless you are retiring in the next two years, you don't have time not to build a Web site. And here is the single most important fact you will read today... A Web site is not enough. You MUST do it right -- build a Web site that works with a true realtor marketing plan. How? Simple... Do online what you already know and do so well offline... Romance your town.... Romance the houses you sell.... Make people fall in love with you and your city or town..... Become the person with whom sellers want to list, and from whom buyers choose to buy from. The following is a true story from Gale Henrard www.relocate-northwest-arkansas.com Now Gales has a realtor marketing plan in action! In Gales own words: Three years ago, Alain (my husband) and I moved to northwest Arkansas to sell real estate. And, we didn't know a soul when we moved here. Most real estate agents who have been in the biz for years and are successful will tell you it's all about word of mouth and having contacts. There's a lot of truth in that and it certainly wasn't in our favor when we started out. I mention this because it makes our success story all the more amazing and SBI! has been a huge part of that. How huge? Well, Alain switched real estate jobs in April of 2004 and started working for a home builder. In 2005 he was given his own subdivision to sell. Of the 60 houses he sold in 2005, 18 were directly attributable to the SBI! site --that's 30%!
We've had people who were moving here from out of state contact us from the Web site and they never talked to another agent. By the time they got here, they were ready to buy from us. We've had investors from California (3 different ones) who have done multiple transactions with us -- in some cases buying houses sight unseen. None of them would have ever known about us except for the Web site. Gale Henrard www.relocate-northwest-arkansas.com The power of the Internet is obvious in the case of Gale and Alain (above). 18 sales in a year? Starting from scratch as new agents in a husband and wife office…no other salespersons. Total shut-out of other agents? Houses bought "sight unseen"? Unheard of. But that is how SBI! sites work. A real realtor marketing plan. Corporate real estate sites are cold and factual. Buyers become numb to all the details. Differentiate yourself from the large real estate sites with a unique, personal touch. Do it right. Tell your stories... Romance... Gain trust. Do it all in a way that "gets found" (naturally, without costing you a penny of advertising) at Google and the other major Search Engines. Do it right, with SBI!. Your SBI! site does more than just put you in the "lead for leads." It gives you a huge headstart on locking in new listings. How you ask? Your particular territory is a special niche, with unique and special aspects. Have a realtor marketing plan and market it accordingly. Take your visitors on a one-of-a-kind tour. You have the inside knowledge people seek when relocating to a new area... schools parks events history family oriented districts neighborhood dynamics future development, etc.
Share (don't sell!) through your Web site and become the local expert on your area! Take it a step further and PREsell your visitors by telling your stories. Stories about the homes, about the town. Stories that make YOUR listings stand out. Buying a house is an emotional process, it always has been. They buy a lifestyle. They buy into their dreams. Your job is to make their dreams come true! So why aren't all realtors using this approach?....This realtor marketing plan? The concept of using a "theme-based content site" to generate leads is new to most real estate agents. Those who use it soon control their region. To succeed online, you must understand how people use the internet..... Buyers don't come online to seek you out. They want information. This is very important to remember! Let's repeat.....BUYERS DON'T COME ONLINE TO SEEK YOU OUT...THEY WANT INFORMATION! Deliver the information they want and they'll come to trust, even like you. This connection becomes as strong as if you had spent weeks personally talking with them. Except, you do it via your Web site 24/7...... After that, whom would they want to deal with other than you? No one! The sale is almost a "no-brainer." Let’s take a quick look at the process.... The C T P M process (Content - Traffic - PREsell - Monetize) takes time and commitment, two factors which stop many in their tracks. Most people require immediate gratification. And that's good -- for you. Carve out your own virtual piece of real estate now. Build an insurmountable lead and own your territory with your realtor marketing plan. While your competitors do the usual offline marketing and flounder online, you will soon attract serious buyers and sellers. Belive me…..You Don't Need A Computer Science PhD To Succeed Online! Not with Site Build It.... Site Build It! (SBI!) provides all the tools you need to build a professional, popular, and profitable Web site. An all-in-one site building-hosting-and-marketing system, SBI! frees you up to concentrate on your business, your realtor marketing plan, your clients, rather than struggling with the technical aspects of building a Web site (HTML, FTP, CGI, SEO, etc.). The SBI! tools, combined with your knowledge and motivation, empower you to build a site that gets results! Do it before your competition does. 62% of SBI! sites rank within the top 3% of sites on the Web. Use SBI! to be the one who owns your town, city, or region. Simply follow the proven step-by-step process and "just do it.” A theme-based content site benefits all three parties involved (i.e., the home seller, you the real estate agent, and your prospective home buyer)... 1) Enables the seller or home owner to... differentiate his/her property from typical MLS listings attract more serious buyers "add value" to the property and command a premium price. 2) Enables you the real estate agent to... create distinct positioning for each property and attract diverse groups of potential buyers help prospective home buyers articulate what they want in a home (as you know, there are home buyers who don't know exactly what they want until they see it).... establish a connection with buyers -- stories provide more "talking points" about the property, which increases your credibility.... build a profitable long-term relationship with buyers communicate with several potential buyers simultaneously maximize Conversion Rates and increase sales commissions. 3) Enables your home buyer to... identify the property that best matches her/his needs and the lifestyle s/he wants..... probe deeper into the various aspects of the property (i.e., history, special features, conveniences).... visualize the family living in the house and adjusting to the community .... make more intelligent decisions about the purchase.... avoid buyer's remorse and feel good about buying the property. See how nicely you fit with your realor marketing plan, right in the middle where you belong? It only happens if you provide the kind of value that both seller and buyer seek online. You just don’t know how I wish we had the internet to work with in “my day”. We would have had a realtor marketing plan that would have made us #1 in all of New Jersey! Use your SBI! Web site to both land new listings and to connect with serious qualified buyers. The process is simple, natural, and powerful... After those people find your site, the relevant and quality content PREsells your services. And you're only a quick phone call or e-mail away! 1) Generate targeted traffic through your realtor marketing plan content -- SBI! not only shows you how, it gives you all the tools to do it. Result? Targeted visitors, interested in learning more. 2) Build your "brand of one" by overdelivering high quality information about your area. 3) Those visitors are now warm friends. Home seekers are ready to call you or fill in a contact form. Sellers choose you to sell their house. 4) You're the key. Buyer + Seller + Value = Sale. You simply must position yourself now to be the key tomorrow. Or be passed by. Patience and time invested now can leverage your long-term results several-fold. By the time others realize how it's done, you will have a commanding lead... an advertising vehicle you can put on auto-pilot. Write your own ticket. Depend on no one, not even MLS, or your corporate connection. Develop your own realtor marketing plan. SBI! is the ultimate system of tools for gaining exposure online and building a dedicated clientele. Try it and see for yourself. Take SBI! for a "No Risk Test Drive." Using SBI! is the best way to experience its power and depth... AT NO RISK. You'll soon have a site that attracts warm and willing-to-buy visitors... YOUR visitors. And then... YOUR clients. You have a future to gain, a past (i.e., knowledge) to convert into income, and absolutely nothing to lose. Click on the following realtor marketing plan link now.....
realtor marketing plan FREE test drive
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